KOL Internet celebrity cooperation promotion
Focus on the ever-changing online world and appreciate all kinds of creative sharing. There are Internet celebrities (KOL opinion leaders) and KOLs who use their strengths in different fields, covering beauty, food, tourism, fashion, professional and other fields to promote brand image and achieve new promotion purposes.
The influence of KOLs (Key Opinion Leaders) or Internet celebrities (Internet celebrities) cannot be underestimated. The stories they tell, the pictures they post, and even the #hashtag they use can influence consumer behavior.
According to reports, 79% of young consumers believe that their shopping decisions are largely influenced by KOL recommendations, while in the United States, only 38% of consumers feel the same way. Considering the popularity of KOLs and their large number of loyal followers on social media such as Facebook, Instagram, and Douyin, many businesses like to use these "decision-making influencers" to promote products, online and offline activities, and brands. .
The follower base of KOC (key opinion consumers) is smaller than that of KOL, but in recent years, more and more brands have begun to invest their budgets in these "ordinary people". Many users tend to believe in these ordinary KOLs who are full of intimacy. KOL consumer sharing and product reviews not only increase participation, but also have a positive impact on sales.
KOLs have a profound influence on potential customers, so regardless of the size of the advertising campaign, brands should incorporate such cooperation into their overall marketing plans. Use the powerful KOL network and background analysis functions to help you achieve your marketing and promotion goals.
